Product Guide
What is SeatCycle?
Simply put, SeatCycle helps you combat and capitalize on no-shows at your events.
SeatCycle provides a solution for venues, teams, promoters, and others to alleviate no-show issues. Our innovative technology uses a combination of predictive analytics and proactive communication to identify no-show patrons in advance, allowing venues to prepare and plan for vacant seats and maximize seating arrangements before and immediately after the start of an event.
SeatCycle's messaging platform makes communication and customer management easy, from allocating inventory to digitally delivering tickets to new fans.
Helping you plan and prepare for
no-shows through predictive analytics and proactive communication
Proactive
Communication
Predictive
Analytics
Receive detailed analysis on your scan data, allowing you to capitalize on your no-show inventory.
SeatCycle’s predictive analytics engine starts by ingesting scan data from past events. Data can be uploaded via CSV, API, or integrated data stream. Once uploaded, view total no-shows across specific event types and sort by parameters such as: price, section, ticket type (season vs. single), comp, etc. View high level data with charts that track metrics like scans per minute.
Once historical data has been uploaded, the SeatCycle system incorporates additional factors (weather, demand, ticket sales, etc.) to project the no-show rate for each seat within the venue as well as an overall projected no-show rate.
Create tailored messaging to engage
ticket holders, allowing you to determine attendance status and provide customer-centric flexibility.
Use historical data to build patron lists based on ticket type, seat location and historical behavior (such as frequently absent season ticket holders, etc.). Communicate with the patrons using the internal messaging tool and allow them to update their attendance status.
Schedule and send mobile-optimized messages via text message or email directly to patron lists. Use analytics to track open rates, link clicks, and engagement.
Providing you with tools to take action on your no-shows
Flex Passes
Uncover new fans by offering discounted tickets fulfilled through no-show inventory.
A Flex Pass is a ticket that is sold without a specific seat location at the time of purchase. The Flex Pass seat location is delivered before or during the event to allow the venue to minimize the number of empty seats.
The Flex Pass process starts by configuring venue Flex Pass zones and pricing. For an event, use historical and predictive analytics to determine how many Flex Passes to list for sale within each zone. A Flex Pass purchase page will be automatically generated with a shortened URL for distribution. Send the link with a customized message to curated lists via text message and email and through social media posts.
Raise Hand
Allow ticket holders to easily return seats for an event.
When predicting no-shows for an upcoming event, identify specific seats that will go unused by allowing patrons to “raise their hand” before the event start time. Provide patrons with credits or rewards for returning tickets that are successfully resold.
Resell the returned tickets at an adjustable price through multiple marketplaces to ensure maximum reach and incremental revenue generation. Through integration, SeatCycle allows for a hands-off process once the tickets are listed. Our technology will issue new barcodes for the resold tickets and send digital tickets to new customers. Configure the system to set limits on the number of returns allowed and the credit amount or reward for each event.
See how SeatCycle could impact your organization
Revenue
Opportunity
Theatre
Sold-out event
2,500
Venue Capacity
8%
Avg. no-show rate
$85
Avg. face value ticket price
100
Flex Passes sold
$75
Avg. Flex Pass price
25
Raise Hand tickets re-sold at market
$10,000
Additional revenue
Per event
Revenue
Opportunity
Arena
Sold-out event
20,000
Venue Capacity
8%
Avg. no-show rate
$125
Avg. face value ticket price
800
Flex Passes sold
$90
Avg. Flex Pass price
$72,000
Additional revenue
Per event
Want To Learn More?
Get in touch to see how SeatCycle can help your venue get ahead.
Want to see the app in action? Let us walk you through our platform to discuss how SeatCycle can help you combat and capitalize on no-shows.
Send us your scan data! We will generate an in-depth analysis to show you how SeatCycle can help you fill empty seats, improve patron experience, and increase revenue.
Our white paper explores the no-show issue, why it exists and the problems it creates. We outline several innovative approaches to minimizing the impact of no-shows.